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Politically, the language communities of advertising, religion, and mass media are highly contested, whereas framing in less-sharply defended language communities might evolve imperceptibly and organically over cultural time frames, with fewer overt modes of disputation. Participation in a language community necessarily influences an individual's perception of the meanings attributed to words or phrases. The choices they then make are influenced by their creation of a frame.įraming involves social construction of a social phenomenon – by mass media sources, political or social movements, political leaders, or other actors and organizations. They then use these filters to make sense of the world.
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In other words, people build a series of mental "filters" through biological and cultural influences. In social theory, framing is a schema of interpretation, a collection of anecdotes and stereotypes, that individuals rely on to understand and respond to events. Successful framing techniques can be used to reduce the ambiguity of intangible topics by contextualizing the information in such a way that recipients can connect to what they already know. Framing is an integral part of conveying and processing data on a daily basis. Framing is a key component of sociology, the study of social interaction among humans. Frames in communication consist of the communication of frames between different actors. Frames in thought consist of the mental representations, interpretations, and simplifications of reality. In the social sciences, framing comprises a set of concepts and theoretical perspectives on how individuals, groups, and societies organize, perceive, and communicate about reality.įraming can manifest in thought or interpersonal communication. ( July 2010) ( Learn how and when to remove this template message) You may improve this article, discuss the issue on the talk page, or create a new article, as appropriate. The examples and perspective in this article may not represent a worldwide view of the subject.